Media Planner (freelance / part-time)

Marketing Brussels Full-time Belgium

Job Description

JDE Peet’s is looking for an enthusiastic Media Planner Belgium (temp - ad interim - freelance) to support our Belgian business during a maternity leave.

Period: 15 January – end of June 2025 (possible extension until end of August)
Workload: 3 days/week
Location: Brussels office

You will work on some of Belgium’s most iconic coffee brands, Douwe Egberts, L’OR and Senseo, and help bring our media plans to life across online and offline channels. While high-level strategy will be managed by our Media Manager in the Netherlands, you will be responsible for the day-to-day media planning and execution in Belgium, ensuring our campaigns run smoothly, efficiently and in line with global guidelines.

What you will do

  • Translate approved media strategies into concrete media plans and campaigns for the Belgian market.
  • Oversee the project management of campaigns:
    • Validate plans, brief partners, share feedback
    • Distribute technical specifications and ensure all assets are delivered on time
    • Check that campaigns go live correctly and on schedule (setup itself is done by the agency)
  • Monitor ongoing performance, follow up on reporting, and support post-campaign evaluations.
  • Oversee operational budget management and ensure plans stay aligned with brand objectives and global frameworks.
  • Coordinate closely with internal stakeholders (brand and marketing managers), keeping them aligned on campaign planning, progress, and key learnings.
  • Manage relationships with external partners: our media agency, specialised agencies, and sales houses to ensure smooth collaboration and timely delivery.
  • Monitor the competitive landscape and digital trends to identify opportunities for optimisation and innovation.

Qualifications

Who you are

  • A media expert with solid knowledge of the Belgian media landscape with at least 2 years of experience.
  • Comfortable working with both digital and offline media channels.
  • Strong in coordination, follow-up and relationship management.
  • Able to work independently while connecting easily with agencies and internal teams.
  • Detail-oriented, organised, and proactive.
  • Languages:
    • English and Dutch or English and French.
    • Knowledge of all three languages is an advantage.

What we offer

  • A dynamic, friendly environment within one of the world’s leading coffee companies.
  • The opportunity to work on strong, well-loved brands with high visibility.
  • Flexibility: freelance or temporary contract possible.
  • A hybrid work model can be discussed (at least 2 days Brussels office)
  • A role where you can take ownership and have real impact.

Additional Information

What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way. No matter who you are, where you come from, how you live your life, you can fulfil your ambitions and contribute to our success. When you grow, we grow, and coffee & tea grows.

What’s next?
Interested? We’d love to hear from you! After we received your application we will do our utmost to give you quick feedback.

Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Find out more at https://careers.jacobsdouweegberts.com/

Company Description